Search engine optimization is the process of improving the ranking of a website or a web page in a search engine’s result page (SERP).
In this article, we will dwell on ethical SEO practices and how they can enhance your web page rankings in search engines.
Generally, SEO is perceived as a marketing strategy that is geared towards bringing in more visitors, and ultimately, customers. To be proficient at SEO requires a combination of skill, rules, and tenacity as the process can become very repetitive. Whether you want to learn the ropes, or shore up your current SEO practices, these steps will prove vital for you.
Step 1: Define the Objective of Your Website
Before you even begin to contemplate ways or methods you should consider enhancing your website and its visibility; it is wise to first ask yourself the purpose that your website serves. Understanding the core value and objectives of your website will help you to develop and grow your SEO practices. It is important that you understand what your site intends to address when people visit it, and ensure that it resolves the said problem. In addition to driving traffic to your web page from search engines your SEO efforts must be geared towards a conversion strategy in order for it to be effective. A precise objective for your audience to reach once they land on your web page, will go a long way in helping you promote your content, and in helping you understand how to channel your SEO strategies to drive traffic and convert.
Here are some questions for you to consider:
• What is the main aim of your website?
• Do you know your audience?
• What would you like users to do when they visit your website: Fill out a form/request info?
• Should your visitors contact you via email or phone?
• Cross-sell or purchase products?
• Establish yourself as a key player in your niche?
• What natural phrases and keywords might be relevant to your content?
• Who are your major rivals, and how do they drive traffic?
• How might online ads and promotions compliment your offline/conventional methods?
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